The Colors of Entrepreneurship in Brazil: Effects of Ethnicity on Income

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This study points out how the interaction between ethnicity and entrepreneurial behavior can also cause positive results in the earnings of the entrepreneur, although the effects of prejudice are not fully mitigated, even if there is an effort in planning or using the knowledge, skills, and networking of the entrepreneur. By other turn, behavioral characteristics in decision-making (causation or effectuation) can mitigate the effects of ethnic prejudice on the entrepreneur’s income. Although not statistically significant, these characteristics have the potential to provide information for the construction of affirmative public policies for insertion and entrepreneurial education.

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