What is it about?
The Brazilian footwear industry has been seeing a decrease in competitiveness recently due to Asian competition. This study analyzes the internationalization strategies of different Brazilian footwear companies, based on the analysis of the influence of the industry, organizational capacities, and institution – the three elements of the strategy tripod
Featured Image
Why is it important?
The analysis of this work was focused on the understanding of each element of the tripod in relation to the strategic configuration of footwear companies seeking to sell in the overseas markets. An incorporated case study was carried out, interviewing executives of four Brazilian companies. Also, five institutions related to the sector were interviewed, in order to widen the knowledge of these entities and how they interact with the industry.
Perspectives
The results showed that even though the companies interviewed belong to the same industry, and have similar opportunities and government benefits, each of the cases presented had experienced difficulties in relation to their process of internationalization, arising from their organizational capabilities.
Dr Silvio L de Vasconcellos
Associacao Escola Superior de Propaganda e Marketing
Read the Original
This page is a summary of: ESTRATÉGIAS DE INTERNACIONALIZAÇÃO DAS EMPRESAS CALÇADISTAS: ANÁLISE SOB A PERSPECTIVA DA INDÚSTRIA, CAPACIDADES ORGANIZACIONAIS E INSTITUIÇÕES, Revista Alcance, May 2014, Editora UNIVALI,
DOI: 10.14210/alcance.v20n4.p513-532.
You can read the full text:
Contributors
The following have contributed to this page
