What is it about?
This paper explores how Bollywood cinema represented girlhood experiences in India during the early 1970s through new fashion styles and attitudes that challenged traditional stereotypes of Indian girlhood. It argues that Bollywood films used Western imaginations to renegotiate Indian girlhood as an individual-centric idea with more agency and power.
Featured Image
Photo by Dipesh Gurav on Unsplash
Why is it important?
This paper contributes to the understanding of how Bollywood cinema represented girlhood experiences in India during the early 1970s, specifically in terms of the emergence of new fashion styles and attitudes that redefined popular culture in India.
Perspectives
Bollywood cinema played a significant role in the introduction of new identities to mainstream culture. The notion of girlhood underwent a transformation in the 1970s because of the way new young actresses were made style icons and trendsetters of fashion and culture through film narratives.
ADITH K SURESH
MacEwan University
Read the Original
This page is a summary of: Bollywood self-fashioning: Indian popular culture and representations of girlhood in 1970s Indian cinema, Film Fashion & Consumption, April 2023, Intellect,
DOI: 10.1386/ffc_00053_1.
You can read the full text:
Contributors
The following have contributed to this page
