What is it about?
Governments around the world support businesses to become more innovative and competitive as part of their economic policy. In the last decade design, as one of the most accessible ways to innovate and differentiate business offer, has garnered considerable attention from policymakers and featured in a number of European policies. This paper examines in detail the impact of a design support programme from Scotland to draw broader conclusions for the future of design support in business.
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Why is it important?
Economic and business priorities are shifting accelerated by the global pandemic and climate change challenges. Additionally, in the European context there are new funding priories and in the UK - the post-Brexit transition. It is a crucial time to think where to invest to help our business to become more sustainable, more green, more digital responding to the needs of clients and the planet.
Perspectives
This article is a result of European project aiming to test design support delivery to find out what are the specific requirements of SMEs in regard to provision of such support, what works well and what are the main challenges that need addressing in future support programmes. Design will be key in the transformation towards greener and more digital economy, but is still misunderstood and underused by many small businesses.
Piotr Swiatek
Cardiff Metropolitan University
Read the Original
This page is a summary of: Evaluating design vouchers in Scotland and the implications for design support in the United Kingdom and Europe, Journal of Design Business & Society, October 2020, Intellect,
DOI: 10.1386/dbs_00027_1.
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