Can a GVC-oriented policy mitigate the inequalities of the world media system? Strategies for economic upgrading in the TV format global value chain

What is it about?

Using the TV format trade as a case study, this article acknowledges that the world media system may be unequal but, contra to the cultural imperialism thesis and critical political economy theory, it argues that developing countries can take measures to scale their creative industries and, in particular, attract local TV producers to participate more actively in the TV content global value chain (GVC). Strategies for economic upgrading, this article concludes, must use IP laws to incentivize creativity, must not restrict international trade, and need to take into account the global nature of the TV content value chain to help local firms position themselves accordingly.

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