What is it about?
Dubai is a metropolitan city that attracts many foreigners due to its growing economy and tourism. When many non-Muslims observe the Islamic culture and lifestyle, they become interested in learning more about the faith. This research focuses on non-Muslims and new Muslims in Dubai and how information about Islam is disseminated to them. It also examines the challenges they encounter when searching for information. Though the researcher employed a mixed-methods approach, this study highlights the quantitative analysis. A total of 541 survey responses were collected from expatriates residing in Dubai, UAE; their demographic profile was analysed, especially in relation to their media use. The research discovered that respondents had limited access to Islamic information and received minimal clarity on Islamic faith. The results also indicated their preferred choice of medium and sources, hence a media model was created covering radio with digital media to broadcast information for specific residents who were interested to learn about Islamic faith.
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Why is it important?
This research is important because it focuses on non-Muslims and new Muslims in Dubai and how information about Islam is disseminated to them. It examines the challenges they encounter when searching for information and provides insights into their preferred choice of media channels, digital reach and sources. The study highlights the need for a media model that covers radio with digital media to broadcast information for specific residents who are interested in learning about the Islamic faith.
Perspectives
The study highlights the importance of digital media and radio in disseminating information about Islam to non-Muslims and new Muslims in Dubai. With the growing use of digital media and the popularity of radio, it is crucial to use these mediums to reach out to people who are interested in learning about the Islamic faith. The media model proposed in the study covers both radio and digital media to provide a comprehensive approach in broadcasting information. This approach is relevant to the field as it recognizes the importance of using different mediums to reach out to a diverse audience, which is essential in a society that is becoming increasingly interconnected and diverse.
Urwa T
United Arab Emirates University
Read the Original
This page is a summary of: Digital dissemination of Islam among Dubai expatriates, UAE: A mixed-methods study, Journal of Arab & Muslim Media Research, April 2023, Intellect,
DOI: 10.1386/jammr_00057_1.
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