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This article offers a unique insight into the industrial and business contexts of horror cinema, revealing a rare intersection between critical reception and industrial navigation. Through close analysis of regional filmmaker and Dawn of the Dead (1978) director George A. Romero, I reveal how his attempts to cultivate independent film production unbeholden to institutional norms were undermined by a delimiting critical organization of his work, where leading critics of the day could not see beyond his value as a so-called “master of horror.”
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This page is a summary of: Independent dreams, American nightmares: Industrial transgression and critical organization in the work of George A. Romero, Horror Studies, March 2021, Intellect,
DOI: 10.1386/host_00028_1.
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