What Can Behavioral Economics Teach Us about Privacy?

What is it about?

Privacy decision making can be surprising or even appear contradictory: we feel entitled to protection of information about our-selves that we do not control, yet willingly trade away the same in-formation for small rewards; we worry about privacy invasions of little significance, yet overlook those that may cause significant damages. Di-chotomies between attitudes and behaviors, inconsistencies in discount-ing future costs or rewards, and other systematic behavioral biases have long been studied in the psychology and behavioral economics litera-tures. In this paper we draw from those literatures to discuss the role of uncertainty, ambiguity, and behavioral biases in privacy decision making. https://www.taylorfrancis.com/chapters/edit/10.1201/9781420052183-29/behavioral-economics-teach-us-privacy

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