What is it about?
Supporting the claim about the health benefits of reducing meat consumption, in addition to demographics, is data backed up by 420 million real food purchases by 1.6 million loyalty card users at 411 Tesco stores in the UK. In line with our hypotheses, a lower proportion of meat consumed could be observed in areas with higher population density, better health, and more Hindus. The purpose of this paper is to add to knowledge on regional, seasonal, and sociodemographic variations in animal product consumption.
Featured Image
Photo by mk. s on Unsplash
Why is it important?
Actual sales, being less biased than self-reported results, are crucial for understanding what truly occurs in the world.
Perspectives
Warm congratulations to my esteemed co-authors, Dr. Chris Bryant and Katharina Hofmann, for their outstanding efforts in this study. The study led us to conclude that the time is ripe for consumer behavior research in the field of meat reduction.
Rakefet Cohen Ben-Arye
Israel Bar-Ilan University
Read the Original
This page is a summary of: Every little helps: exploring meat and animal product consumption in the Tesco 1.0 dataset, CABI Agriculture and Bioscience, September 2023, Springer Science + Business Media,
DOI: 10.1186/s43170-023-00178-y.
You can read the full text:
Resources
A blog post for PHAIR
A blog post for The Society for the Psychology of Human-Animal Intergroup Relations (PHAIR).
A news article in Inside Headline
"How Diets Vary Across London’s 32 Boroughs: Fascinating Interactive Maps Reveal Capital’s Biggest Meat-Eaters And Dairy-Dodgers (As Well As Where Is Buying The Most Fruit And Veg…)"
A news article in the Daily Mail
"How Diets Vary Across London’s 32 Boroughs: Fascinating Interactive Maps Reveal Capital’s Biggest Meat-Eaters And Dairy-Dodgers (As Well As Where Is Buying The Most Fruit And Veg…)"
Contributors
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