What is it about?
The purpose of this article is to assess the consumer buying behaviour for apparels
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Why is it important?
The findings and recommendations of the study might be useful for academicians, policymakers, entrepreneurs and managers of apparel industry to understand industry trends and formulate appropriate strategies.
Perspectives
the study validates the significance of segmentation, targeting and positioning (STP) for marketers of apparel
Dr RAHUL DHIMAN
Dr Yashwant Singh Parmar University of Horticulture and Forestry
Read the Original
This page is a summary of: Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers, FIIB Business Review, August 2018, SAGE Publications,
DOI: 10.1177/2319714518790308.
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