Security as an Extension to TAM Model: Consumers’ Intention to Use a Single Platform E-Payment

What is it about?

This paper summarizes an explorative study of the security that contribute to consumers’ adoption of an integrated, single platform payment system encompassing card, Internet and mobile technologies in the ASEAN. The empirical results from the quantitative analysis suggest that security, perceived usefulness as well as perceived ease of use are significant factors that contribute to consumers’ intention to utilize a single platform payment System.

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Why is it important?

The attempt to survey these areas in an integrated fashion is a novel approach that differs from existing studies that mainly focus on adoption factors of these technologies in isolation as well as focuses on the security elements as an extension as TAM Model. Organizations will be able to utilize the study information for developing products and services that meet the consumers’ single platform E-payment system while also fulfill their objective of corporate social responsibility.

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