Zero-B: Introducing Green Innovation in Water Purifiers

What is it about?

This case is written for post graduate students and executives to teach the course of Green Marketing Management. This case can be used for discussing the company’s efforts towards green innovations and, issues and challenges associated with it. It will also help them to know about segmentation, targeting and positioning in case of green products.

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Why is it important?

The case explains the concept of strategic marketing for these green products. It also discusses the factors responsible for the success of green product innovations.