What is it about?
This is a teaching case study that explores some of the challenges of running a successful restaurant that provides the foundation for an excellent class discussion on business planning and work-life balance issues.
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Why is it important?
The case study provides a very interesting small business and entrepreneurial case study for those in the restaurant segment of the industry, but works across the discipline and provides lots of interesting topics for a case study paper and class discussion.
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This page is a summary of: Buko Nero, Avoiding the Black Hole of Early Success, Journal of Hospitality & Tourism Cases, February 2011, SAGE Publications,
DOI: 10.1177/216499871100100107.
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