What is it about?
Crowdfunding platforms can be used to pay for funeral expenses and memorials. Through content analysis of 50 crowdfunded funeral campaigns and qualitative interviews, this study finds that people must employ emotionally appealing images and narratives to entice donors. Structural inequalities persist in the sharing economy and many campaigns ultimately fail.
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Why is it important?
This study demonstrates how structural inequalities persist in the supposedly egalitarian sharing economy. Furthermore, it connects mortuary rituals with digital mourning practices.
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This page is a summary of: Mourning the Commons: Circulating Affect in Crowdfunded Funeral Campaigns, Social Media + Society, January 2018, SAGE Publications,
DOI: 10.1177/2056305117743350.
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