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This article explores the early history of public relations in Britain, using an First World War organisation called the Parliamentary Recruiting Committee as a case study. It considers how that organisation used public relations techniques and strategies to boost enlistment to the New Armies created at the outset of the war.
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This page is a summary of: The Great War, military recruitment and the public relations work of the Parliamentary Recruiting Committee, 1914–1915, Public Relations Inquiry, May 2016, SAGE Publications,
DOI: 10.1177/2046147x16644004.
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