Framing the oil spill disaster

What is it about?

This study examines how South Korean newspapers framed the Hebei Spirit oil spill disaster in 2007 with two concepts of situational crisis communication theory (SSCT). Korean newspapers more often reported this disaster with severity frames rather than responsibility frames.

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Why is it important?

This study provides empirical evidence to support that the two SCCT concepts can be used in the content analysis appropriately. Also, this study offers crisis managers with helpful information by showing how the media present a crisis in practice and, thus, can inform how organizations develop appropriate crisis communication responses.