What is it about?
This is the relatively recent and systematic piece on postmodernism and marketing, in 'Marketing Theory', following the 1995 Firat/Dholakia/Venkatesh well-cited European Journal of Marketing article and the influential award-winning 1995 Firat/Venkatesh article in Journal of Consumer Research. This piece draws the links between postmodernism and marketing clearly, using multiple conceptual tables. Full text MAY BE available here: http://goo.gl/3qx2BJ ALSO try via here: http://goo.gl/GpJCKe
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Why is it important?
While ideas of postmodernism, following intellectual popularity cycles, wax and wane, the core idea -- that we are in a rapid era of cultural transformation, and marketing and consumption are affected by this as well as affect it -- remains as important as ever. The quests continue: Fuat Firat and Nikhilesh Dholakia are exploring the notion of the "construer" while Dholakia and his associates are exploring "transmedia".
Perspectives
Ideas of postmodernism (PoMo) fell out of fashion in humanities and social theory due to over-extension and over-analysis. In marketing (and other everyday life) practices, however, these notions have grown steadily (made deeper inroads) since this article and the Firat-Dholakia-Venkatesh 1995 EJM paper. We (the 2 authors) are revisiting-renewing these ideas in 2017-18. Contact us.
Dr Nikhilesh Dholakia
University of Rhode Island
Read the Original
This page is a summary of: Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing, Marketing Theory, June 2006, SAGE Publications,
DOI: 10.1177/1470593106063981.
You can read the full text:
Resources
Postmodernism and Baudrillard
The online Stanford Encyclopedia of Philosophy (SEP) is one the best places on the Web to find detailed, well-documented, and expertly interpreted information on philosophy-oriented issues, ideas and people. This detailed SEP essay is on Jean Baudrillard, and provides an excellent introduction to Baudrillard’s works on postmodernism.
A. Fuat Fırat - The Intellectual Journey of his Ideas and Influence
Read this interview of A. Fuat Fırat, by Alan Bradshaw and Nikhilesh Dholakia, to trace the intellectual history of the development of ideas of postmodernism, and critical and radical perspectives on consumption and marketing. Some of the key works by A. Fuat Fırat are in collaboration with Nikhilesh Dholakia and/or Alladi Venkatesh.
Postmodernism: The Authoritative SEP Essay
As with many other philosophical topics, the erudite and reflective Stanford Encyclopedia of Philosophy (SEP) weighs in here with a very nice essay on postmodernism.
Po-Mo Page: Martin Irvine, Georgetown
Significant and often detailed web resources have emerged over time on postmodernity and postmodernism. Follow this link to find one such significant and useful resource.
Po-Mo Page: Ihab Hassan
Significant and often detailed web resources have emerged over time on postmodernity and postmodernism. Follow this link to find one such significant and useful resource.
Po-Mo Page: Purdue University
Significant and often detailed web resources have emerged over time on postmodernity and postmodernism. Follow this link to find one such significant and useful resource.
Po-Mo Page: Univ of Alabama students
Significant and often detailed web resources have emerged over time on postmodernity and postmodernism. Follow this link to find one such significant and useful resource.
Po-Mo Page: Steve Mizrach
Significant and often detailed web resources have emerged over time on postmodernity and postmodernism. Follow this link to find one such significant and useful resource.
Postmodern Culture: Eyal Amiran and John Unsworth
An eclectic journal from NC State U, Virginia and OUP.
Postmodernism dies: Killed here in an editorial piece by Edward Docx, Prospect magazine :-))
Time to pack up, go home, and snooze... Po-Mo is dead... ;-))
Po-Mo Lit: Not just for adults
The article in 'Atlantic' magazine reviews a Po-Mo book series that fascinated young readers.
Quest for Ideas Beyond Postmodernsim - 1
The questions and issues that postmodernism raised are by no means resolved... but the languages of postmodernism have often lost some potency... and hence the quests for new ideas, concepts, languages continue...
Quest for Ideas Beyond Postmodernsim - 2
The questions and issues that postmodernism raised are by no means resolved... but the languages of postmodernism have often lost some potency... and hence the quests for new ideas, concepts, languages continue... More from Seth Abramson
A. Fuat FIRAT & Alladi VENKATESH: The Classic Piece on Liberatory Postmodernism
This article is the "gold standard" (perhaps along with the earlier Firat, Dholakia, Venkatesh EJM 1995 piece) to understand postmodernism in the contexts of marketing and consumption.
Bernard Cova: A major exponent of postmodernism in Marketing field
Works of Bernard Cova and his associates are always intriguing and exciting. Here, he provides a wonderful explanation of postmodernism for managers.
Bernard Cova: More on postmodernism in Marketing field
Another useful exposition on postmodernism by Bernard Cova.
A. Fuat FIRAT & Alladi VENKATESH: Kicking off the discourse on Postmodernism & Marketing, 1993
This is the introduction piece to a special issue in 1993 that introduced the ideas of postmodernism to marketing - predates even the popular 1995 EJM piece by Firat, Dholakia and Venkatesh.
A. Fuat FIRAT, Nikhilesh DHOLAKIA & Alladi VENKATESH: EJM piece on Postmodernism & Marketing, 1995
While A. Fuat FIRAT & Alladi VENKATESH, together with John SHERRY, had kicked off a lively discussion of postmodernism in marketing with a special 1993 issue of IJRM, this 1995 EJM article laid out the ideas of postmodernism in a usable, systematic way for marketing and consumer researchers.
John Sherry: A real pioneer to introduce ideas of postmodernism to marketing
Together with A. Fuat FIRAT and Alladi VENKATESH, John SHERRY introduced the ideas of postmodernism to marketing in the early 1990s.
Post-postmodernism/Metamodernism: A view from the art world
Discusses new trends in art and museums.
Metamodernism: A multi-faceted website
From art to politics to economics... this site delves into many things.
Beyond Postmodernism: Review of Paul Virilio's Hypermodernity
From the electronic journal CTheory...
Metamodernism: Article that introduced the term
Available for download here, including PDF version: T Vermeulen, R Van Den Akker, authors.
Metamodernism: Show at Museum of Art and Design (MAD) in NYC
This little museum in NYC. at the edge of Central Park, typically has very avante garde exhibits -- this one was on "metamodernism".
FULL TEXT of this article - PDF may be available
The other option is to click on the Sage pub link, top right, on this page: http://goo.gl/GpJCKe
Google Scholar Page: A. Fuat FIRAT
The elusive Fuat FIRAT now has a Google Scholar Page...!!
FULL TEXT of paper: As of Oct-2015
As of Oct-10-2015, full text was available at this link.
Postmodernism and Art
Intro to the po-mo trends in Art, from late 19th c. Article written by Sarah Jenkins.
Postmodernism as anti-mind?
An interesting blog... [of course, points to the post-cognitive nature of po-mo] "The point is: the mind can recognize objective truth; it can create order from chaos, and it intentionally structures information to make it sensible. Thus, my conclusion is that postmodernism is, quite literally, anti-mind. It rejects the structures and purpose of the mind."
Postmodern Warhol: Oxford exhibit
Certainly one of the, if not the, most postmodern of 20th century artists.
NPR's CodeSwitch
Contemporary, edgy commentaries on the state(s) of a postmodernizing America -- with race, ethnicity, diversity issues evolving at whirlwind speeds.
Postmodern Advertising: A Critique
Short, critical essay illustrative of mystifying ways of using PoMo advertising to influence people.
Postmodern Presidency: Bill Clinton
Edited book by Steven Schier has multiple chapters on the postmodern aspects of Bill Clinton presidency. Example of a chapter: Miroff, Bruce. "Courting the public: Bill Clinton's postmodern education." The Postmodern Presidency: Bill Clinton’s Legacy in US Politics (2000).
Zwick & Bradshaw: Biopolitical Marketing
Many of the postmodern tendencies are unfolding well into the 21st century – as technologies emerge, collide, and intersect – and as cultural changes continue to layer on. This exciting paper from Detlev Zwick and Alan Bradshaw offers penetrating insights into the ongoing techno-cultural changes.
ImpactStory Page: Nikhilesh Dholakia
A creatively designed research portal that explores multiple dimensions of a researcher's work.
Media, Social Theory: Al Jazeera
Films examine view of 5 key social theorists... of course, very relevant for exploring postmodernism as well..
FIRAT, Dholakia on Postmodernism: 2017-18
A revisit, review and renewal of the ideas of postmodernism, by us (authors of this paper), is happening as part of the "Routledge Companion on Critical Marketing"... Details will appear on this page.
Contributors
The following have contributed to this page
