What is it about?
The book discusses a series of Systemic Functional Linguistics (SFL) approaches to conducting studies in multimodality, including bibliographical references and 16 "vignettes" in which scholars show how they use these approaches. In my review I claim that the book's weakness resides mainly in its lack of attention to methodological matters, and its complete lack of attention to cognitive approaches to multimodality.
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Why is it important?
Multimodality is a subdiscipline that receives increasing attention within humanities research. But if the methods adopted to analyse it remain weak and unverifiable, multimodality will never be recognized as a serious discipline.
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This page is a summary of: Book review: Beyond the Visual: An Introduction to Researching Multimodal Phenomena, Visual Communication, June 2022, SAGE Publications,
DOI: 10.1177/14703572221102531.
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