What is it about?
This essay highlights the prevelence and acceptability of the masculine 'Jack The Lad' stereotype in western societies. The stereotpe which is based on the folkloristic narrative trope of 'Jack Tales' can be adopted as a persona to excuse bad and risque behaviour in men. Until recently this social construction was not available for women.
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Why is it important?
Thi essay is important because it illustrates the hypocrasy of the gendered differential between men and women in that it is socially acceptable for men to adopt the 'Jack The Lad' persona and stereotype but women are not. In this instance the 'Jack The Lass' stereotype portrayed by actress Suranne Jones fits the historical charachter of Miss Anne Lister of Halifax, England perfectly. This has implications for potential entrepreneurial identities because there is no reason that a female entrepreneur could not adopt the new stereotype.
Perspectives
This essay provides a fresh and critical perspective on the emerging gendered ‘Jack-the-Lass’ stereotype and advances knowledge by offering a fresh and provocative perspective intended to stimulate dialogue, debate and reflection.
Professor Robert Smith
Staffordshire University
Read the Original
This page is a summary of: Unveiling the ‘Jack-the-Lass’ stereotype, The International Journal of Entrepreneurship and Innovation, October 2021, SAGE Publications,
DOI: 10.1177/14657503211032544.
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