What is it about?
A model to assess the web and mobile based direct booking competence of hotels.
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Why is it important?
For hotels to reveal their strengths and weaknesses of direct booking and improve.
Read the Original
This page is a summary of: Direct online booking competence of five-star hotels: Model development on web/mobile sites, Journal Of Vacation Marketing, September 2024, SAGE Publications,
DOI: 10.1177/13567667241277210.
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