“Please write a (great) online review for my hotel!” Guests’ reactions to solicited reviews

What is it about?

After their staying at a hotel or after having their dinner at a restaurant, customers are often (either formally or informally) asked to write an online review on TripAdvisor or similar review sites..."and please write a very positive review!!". Does this review management strategy pay off? How many customers will comply with this invitation? What about customer emotional reaction? This paper provides an answer to these questions with the support of fresh data.

Featured Image