What is it about?
A case study and analytical review of the Charleston SC's CVB response to the 9/11 crisis that severely affected travel.
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Why is it important?
Understanding effective response to various crises is important to CVBs and destination management in order to better prepare for future events.
Perspectives
Read the Original
This page is a summary of: How Charleston got her groove back: A Convention and Visitors Bureau’s response to 9/11, Journal Of Vacation Marketing, April 2003, SAGE Publications,
DOI: 10.1177/135676670300900207.
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