What is it about?
This research study identifies the enablers of adoption of e-trading of agricultural produce in India. It also proposes an adoption framework for promoting e-trading of the agricultural produce. The total interpretive structural modelling (TISM) method is used to develop hierarchical relationships among enablers. It brings the suggestions to improve the critical enablers for the use of policymakers, e-trading managers and market makers.
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Why is it important?
The well-structured analysis in the hierarchical form helps to get more insight into the influence of the seven enablers identified by TISM technique on the adoption of e-trading in the Indian agricultural marketing and supply chain. The e-trading in Indian agricultural has significant economic and workforce value for the country. The suggestions of this study provide insight into practical improvement step considerations for policymakers and e-trading managers in the agricultural sector and micro, small and medium enterprises.
Perspectives
The well-structured analysis in the hierarchical form helps to get more insight into the influence of the seven enablers identified by TISM technique on the adoption of e-trading in the Indian agricultural marketing and supply chain. The e-trading in Indian agricultural has significant economic and workforce value for the country. The suggestions of this study provide insight into practical improvement step considerations for policymakers and e-trading managers in the agricultural sector and micro, small and medium enterprises.
Mr Sanjay Chaudhary
Delhi Technological University
Read the Original
This page is a summary of: Modelling the Enablers of e-Trading Adoption in Agricultural Marketing: A TISM-Based Analysis of eNAM, Vision The Journal of Business Perspective, February 2021, SAGE Publications,
DOI: 10.1177/0972262920977979.
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