What is it about?
Here, Detlev Zwick and Nikhilesh Dholakia assemble, edit and present a pioneering set of select papers that provide incisive insights into now information and communication technologies (ICTs) are transforming consumptionscapes and marketscapes.
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Why is it important?
While this editorial introduction to the special issue of "Journal of Macromarketing" (JMK) has received good visibility, certain articles in this special issue have received very wide attention. In this sense, this special issue project was a great success, and we want to thank the then-JMK editor Professor Sanford "Sandy" Grossbart, University of Nebraska, for urging us to undertake the development of this special issue.
Read the Original
This page is a summary of: Infotransformation of Markets, Journal of Macromarketing, December 2008, SAGE Publications,
DOI: 10.1177/0276146708325381.
You can read the full text:
Resources
Nikhilesh Dholakia on Google Scholar
Nikhilesh Dholakia and many of his coauthors, at the University of Rhode Island (URI) and at other universities, have a long record of examining the relationships of markets, consumers, and cultures with information and communication technology processes, systems, and trends.
Dual Insights into Electronic Retailing: Dr. Ruby Roy Dholakia
While the literature on retailing and electronic commerce (including ‘e-tailing’) is vast, there are very few places where one can find insights into retailing phenomena from both consumer behavior and retail/brand strategy angles. Research by Ruby Roy Dholakia in retailing and e-commerce does achieve insightful integration of both these perspectives.
Dr. Detlev Zwick at Schulich School, York University
Penetrating insights into the complex sociocultural interactions of technologies, consumer culture, ideologies, power regimes, and markets continue to be available in the research stream of Dr. Detlev Zwick. He started such work while in the doctoral program at the University of Rhode Island (URI), working in close collaboration with Dr. Nikhilesh Dholakia and Dr. Ruby Roy Dholakia, and now works at the Schulich School of Business at York University in Toronto, Canada.
Fountainhead: Pioneering research into technology, markets, consumers at URI
From the mid-1980s, under the skilled leadership of Dr. Ruby Roy Dholakia at the University of Rhode Island (URI), a strong and consistently innovative program of research on technology, markets and consumers has been producing highly insightful research on a broad range of social, psychological, cultural, organizational and political aspects of information technologies. The best way to grasp the scope and depth of such research is via the Google Scholar portal of Ruby Roy Dholakia.
Web Interactivity: Pioneering look by David Fortin and Ruby Roy Dholakia
A pioneering study of interactivity and vividness of websites in shaping the attitudes and behaviors of consumers
Ruby Roy Dholakia: Pioneering research scholar in mobility, mobile communications, mobile commerce
This introductory piece indicates the very early focus on mobile technology, mobile communications, and mobile commerce; in the research endeavors launched at the University of Rhode Island (URI) by Ruby Roy Dholakia and her globally associated research network. For more samples of work done by her and her associates, please search for "Ruby Roy Dholakia" in Google Scholar.
Revisiting Source Credibility in the Electronic Age
The networked markets are spawning new patterns of source credibility, and it is important that we visit the classic articles on source credibility in which Ruby Roy Dholakia (now at University of Rhode Island, or URI, the base from which this special issue emerged) played a key contributory role.
Curated Travel, Curated Shopping: A New E-Biz+Physical-Biz model
Reviewing, recommending and sharing are popular online activities that shape platforms, social sites, and merchant sites. This venture illustrates a new twist that combines e-biz and physical travel and tourism. It uses the approach of curated selection and presentation of sights, activities, places, happenings, merchants and products.
Contributors
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