What is it about?
This paper explores how alcohol industry-sponsored music concerts and social events create spaces and conditions that influence young people's alcohol initiation and heavy drinking
Featured Image
Why is it important?
No study of this nature exists in Nigeria, where transnational alcohol companies are increasing their marketing strategies. My findings show that social events sponsorship creates conditions that influence drinking and contributes to the growing alcohol-related problems in Nigeria.
Perspectives
This is topical, in that Nigeria, as a part of the emerging markets of Africa does not have effective policies to control alcohol marketing.
Dr Emeka W. Dumbili
University College Dublin
Read the Original
This page is a summary of: Intoxicating Entertainment? The Influence of “Star Music Trek” on the Drinking Practices of Nigerian Students, Contemporary Drug Problems, March 2016, SAGE Publications,
DOI: 10.1177/0091450916637936.
You can read the full text:
Contributors
The following have contributed to this page
