Tourists’ emotional experiences: image, satisfaction, and intention to recommend

What is it about?

We test the links between tourists’ emotional experiences, perceived the overall image, satisfaction, and intention to recommend. Data were collected from domestic tourists visiting Sardinia, Italy. Results show that tourists’ emotional experiences influence their perceived overall image and satisfaction evaluations. Tourist’s positive overall destination image has a positive influence on their satisfaction and intention to recommend the place. From a practical perspective, the study offers important implications for destination marketers.

Featured Image

Photo by Preslie Hirsch on Unsplash

Photo by Preslie Hirsch on Unsplash