What is it about?
The "Love, Your Mind" campaign (from Huntsman Mental Health Institute and the Ad Council) aims to reframe mental health discussions, reduce stigma, and help individuals prioritize their mental health. This paper reveals audience insights from a nationally-representative segmentation study, which informed the campaign's strategy and targeted messaging based on mental health mindsets.
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Why is it important?
The "Love, Your Mind" campaign aims to raise awareness about mental health, increase knowledge about steps to take care of one's mental health, and encourage people to prioritize their mental well-being. The findings can help support other mental health and public health communicators reach audiences with relevant and impactful messaging.
Read the Original
This page is a summary of: “Love, Your Mind”: The Pioneering Mental Health Initiative From Huntsman Mental Health Institute and the Ad Council, FOCUS The Journal of Lifelong Learning in Psychiatry, January 2025, American Psychiatric Association,
DOI: 10.1176/appi.focus.20240039.
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