What is it about?
Vignette experiments are used widely across the social sciences. They can demonstrate the causal impact of hypothetical scenarios on self-reported attitudes. Often, subjects consciously display socially desirable responses instead of automatically displaying personally held responses to a vignette. MODE theory predicts that this social desirability bias is more likely when an attitude is measured explicitly than when it is measured implicitly. The findings reported in this study support this prediction.
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Why is it important?
To be accurate, vignette experiments must clearly distinguish socially desirabile attitudes from personally held attitudes. The study reported here provides a clear measurement strategy for doing so.
Perspectives
Vignette experiments are useful for research on "structural inequality" and its many problematic consequences (See Structural Power-Dependence and Social Negotiation in Exchange Networks, recently published at Brill.com)
John Stolte
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This page is a summary of: Measurement and Social Desirability Response Bias in Experimental Vignette Research, November 2024, Brill,
DOI: 10.1163/9789004713918_005.
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