The evolution of online reviews

What is it about?

The emergence of ocr s is closely linked to the evolution of online businesses in the twentieth and twenty-first centuries, which have shifted from business-to- business models (b2b, henceforth) to a more person-oriented approach. Gen- erally speaking, the types found are based on the changing positioning of the company with respect to the customer or individual targeted by the products or experiences offered. More specifically, there has been a gradual replacement of both business-to-business (b2b) and business-to-consumer (b2c) marketplaces with business-to-person (b2p) and peer-to-peer (p2p) models, which dovetail with the growing leadership of consumers as individuals with a decisive role in the marketing process, rather than as passive recipients of products or services.

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Why is it important?

The evolution of online reviews has a direct impact on the way reviews are written, specifically on the style and tone of the message. There has been a gradual shift from a more formal and impersonal tone to a more personal, emotive tone. The purpose of writing reviews have changed as well.