Government Advertisements — Influence on Print Media Content: A Content Analysis of the Leading Newspapers of Pakistan

What is it about?

Governments influence media content in almost all parts of the world. In Pakistan, the governments have been controlling media through different means. In countries like Pakistan Government pay huge money to media organizations in shape of advertisements of government institutions. Governments expect media favor In return of this money The government advertisements have been used as a weapon to influence media content. This study attempts to elaborate the relationship between government advertisements and the nature of media content. The results show that the government advertisements have a strong influence on media content in Pakistan.

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Why is it important?

Ideally, media content should be objective and free of influences but the practice is somewhat different. Governments in the whole world desire media to support their policies. They have power to influence media content and they do so by using different plans and strategies. In countries like Pakistan the government enforce media organizations to support its policies by releasing them money in shape of advertisements. This study is a pioneer study on the subject which found that those media organizations strongly support government policies who are paid more money in shape of revenue for advertisements.

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