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This page is a summary of: GAMERS INOVADORES E COMPROMETIDOS: RELAÇÕES ENTRE PERSONALIDADE DO CONSUMIDOR, SEU COMPROMETIMENTO COM A MARCA E SUA PROPENSÃO A COLABORAR EM PROCESSOS DE INOVAÇÃO, RAI revista de administração e inovação, December 2015, Universidade de Sao Paulo Sistema Integrado de Bibliotecas - SIBiUSP,
DOI: 10.11606/rai.v12i4.101359.
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