What is it about?
Mom vloggers are stay-at-home moms who record and share their daily life through short videos. Our mixed-methods study reveals that mom vlogging empowers moms financially and socially. In the meantime, mom vlogging brings challenges such as intensive labor and competition among moms. Designs are needed to better accommodate mom vloggers’ needs and address their challenges.
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Photo by Rui Xu on Unsplash
Why is it important?
Stay-at-home moms in China face numerous challenges, such as insufficient legal protection for their re-employment, a lack of support in terms of childrearing from their partners, a lack of enforcement of paid maternity leave, and so on. Popular short video content creators enjoy considerable income and social opportunities afforded by short videos (e.g., comments, fan groups). Understanding the role of mom vlogging in accommodating stay-at-home moms’ financial and social needs, as well as accompanying risks, is important yet under-investigated in prior literature.
Perspectives
Gender issues are often overlooked in China. This work is one of my first endeavors in understanding and designing for women in conservative cultures, who are assigned more traditional gender roles.
Kyrie Zhou
University of Illinois at Urbana-Champaign
Read the Original
This page is a summary of: More Than a Wife and a Mom: A Study of Mom Vlogging Practices in China, October 2023, ACM (Association for Computing Machinery),
DOI: 10.1145/3584931.3606977.
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