What is it about?
This study investigates the factors influencing the trucking company’s innovative capability, including market orientation and supply chain relationships through a case study.
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Why is it important?
Many studies about innovative capabilities have been conducted in the manufacturing sectors, but few have been found in the service industry, especially in the trucking sector.
Perspectives
Previous studies in the logistics sector have focused more on the marine transportation sector. Of the many studies on innovative capability, not many have addressed the innovative capability of trucking companies.
Dr. Kyatmaja Lookman
Institut Teknologi Sepuluh Nopember
Read the Original
This page is a summary of: Do Market Orientation and Supply Chain Relationship Matter in Building Innovative Capability in Trucking Business?, January 2022, ACM (Association for Computing Machinery),
DOI: 10.1145/3524338.3524342.
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