What is it about?

The authors analyze the multi-emotional charge of candidates and voters, as well as the potential relationship of the candidates’ emotions on the voters.

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Why is it important?

This research proposes an analysis of the emotional charge for the U.S. presidential elections in 2020, based on a hybrid approach that combines affective computing and classic statistical analysis.

Perspectives

In the academic field, the exploitation and understanding of data generated in social media have mostly focused on unimodal sentiment analysis, based on one-dimensional sentiment analysis. Through this analysis, it is possible to determine the degree of agreement between candidates and voters.

Dr David Valle-Cruz
Universidad Autonoma del Estado de Mexico

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This page is a summary of: How much do Twitter posts affect voters? Analysis of the multi-emotional charge with affective computing in political campaigns, June 2021, ACM (Association for Computing Machinery),
DOI: 10.1145/3463677.3463698.
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