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In an online experiment with real groups, we seek to understand which factors influence people’s privacy concerns when a single explanation is presented to a group in the tourism domain. In particular, we study the direct effects of three factors on privacy concern: a) group members’ personality (using the ‘Big Five’ personality traits), b) specific preference scenarios (i.e., having minority or majority preferences compared to two other group members), c) the type of relationship they have in the group (i.e., loosely coupled heterogeneous, versus tightly coupled homogeneous).

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This page is a summary of: Factors Influencing Privacy Concern for Explanations of Group Recommendation, June 2021, ACM (Association for Computing Machinery),
DOI: 10.1145/3450613.3456845.
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