Words matter: Reframing exercise is medicine for the general population to optimize motivation and create sustainable behaviour change

What is it about?

Exercise is medicine (EIM) is based in solid evidence regarding the health benefits of regular physical activity and exercise. However, rates of physical inactivity remain high in Canada. We propose a reframe of EIM for the general population to improve motivation and promote long term physical activity change. Specifically, we provide reasons and scientific evidence for promoting a message of well-being through enjoyable physical activity.

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