Yamuna Kachru's contribution to linguacultural studies

What is it about?

This paper summarizes the major theses Professor Yamuna Kachru developed in the field of linguaculture: the relations between language and culture, role of English diversity in enriching speaker’s worldview, dependence of language dynamics on the change of the sociocultural context; cultural specifics of text types; the culture’s effects on cognition; impact of social conventions and linguistic strategies on intercultural communication, and role of contact literature in enriching English user’s background knowledge. All these arguments serve as a solid basis for the world Englishes paradigm closely associated with intercultural communication studies.

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Why is it important?

Linguaculture is a field that attracts many researchers today. However, little is known about the heritage of Yamuna Kachru, one of the founders of the World Englishes paradigm, whose ideas went in line with linguacultural research.

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