What is it about?
This paper investigates innovations in the music industry which are centred around end-consumer involvement, and how these innovations are affecting music artists and record labels in terms of their marketing strategies.
Featured Image
Photo by Campaign Creators on Unsplash
Read the Original
This page is a summary of: How User-centric Innovation is Affecting Stakeholder Marketing Strategies: Exploratory Findings from the Music Industry, September 2018, Wiley,
DOI: 10.1111/emre.12326.
You can read the full text:
Contributors
The following have contributed to this page
