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Even simpler or more usable privacy controls and notices might not improve users' decision-making regarding sharing of personal information. Control might paradoxically increase riskier disclosure by soothing privacy concerns. Transparency might be easily muted, and its effect arbitrarily controlled, through simple framing or misdirections.

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This page is a summary of: Gone in 15 Seconds: The Limits of Privacy Transparency and Control, IEEE Security & Privacy, July 2013, Institute of Electrical & Electronics Engineers (IEEE),
DOI: 10.1109/msp.2013.86.
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