What is it about?
How do spammers write fake reviews? What strategies and rhetorical devices do they employ to sound convincing? How do they ensure that they will not be caught? These are questions that this article sets out to answer.
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Why is it important?
Works on the differences between authentic and fictitious reviews are aplenty. These works mostly focus on the perspective of those who read fake reviews. However, little focus has been given on the perspective of those who write fake reviews. This article explores this novel yet uncharted area to understand how fake reviews are written.
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This page is a summary of: Understanding the process of writing fake online reviews, September 2014, Institute of Electrical & Electronics Engineers (IEEE),
DOI: 10.1109/icdim.2014.6991395.
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