What is it about?
Social media platforms are used to measure the content popularity among the user based on their comments on the post content. Marketers often use these social media platforms to communicate with the audience and disseminate their marketing message in a most effective and efficient way. In this research, sports advertisement discussions have been extracted from Reddit and a sentiment analysis has been conducted on the message posted by an author and response received by the users. The study uses Python based algorithms for the analysis of the sentiments and to explore the emotional or sentimental relationship between authors’ post and user’ comment and to understand the user comments behavior based on post sentiments.
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Why is it important?
Emotional or emotional connections between authors' posts and user comments are examined in this research, as well as how users respond to posts depending on their feelings.
Perspectives
The popularity of a post is determined by the number of comments made by users on social media networks. Marketers often utilise these social media channels to effectively interact with their target audiences. In this study, Reddit comments about sports were gathered and analysed for sentiment. The research employs Python-based algorithms to analyse sentiments and comprehend the emotional or sentimental link between authors' posts and user responses.
Dr. Jitendra Yadav
ICFAI Foundation for Higher Education
Read the Original
This page is a summary of: Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers, July 2021, Institute of Electrical & Electronics Engineers (IEEE),
DOI: 10.1109/icccnt51525.2021.9579658.
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