What is it about?

An experience report describing the adoption of Generative AI by the developers within the technology division of a large media firm. Positive experiences, such as a faster development process, and negatives, including concerns about the impact of GenAI on learning and skill development, are described.

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Why is it important?

Generative AI is having a disruptive effect on many industries, including software development. Yet, there are few studies outside of tool vendors providing real-life experiences of the impact GenAI has on the way software developers work. By sharing experiences, we can start to understand the benefits and the drawbacks, Generative AI has on the way software professionals and their teams work.

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This page is a summary of: Exploring GenAI in Software Development: Insights from a Case Study in a Large Brazilian Company, April 2025, Institute of Electrical & Electronics Engineers (IEEE),
DOI: 10.1109/icse-seip66354.2025.00035.
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