What is it about?
That is quantitative statistical research. Our data is relevant and representative (Synovate Comcon Russian Target Group Index and TNS Marketing Index Databases, Rosstat data). We use SWOT, foresight. Do age, sex, income, profession, region, size of city of traveller matter? What is important in decision-making for travelleres? What is about new challenges and future of Russian tourism?
Featured Image
Why is it important?
Demographic and social target groups of inbound and outbound Russian travellers are described in the context of new challenges in Russia. SWOT analysis of Russian destination permits us to make optimistic conclusion.
Perspectives
The travelling is one of the important feature of higher quality of our life. This branch is growing rapidly. People and firms will know more about it. We hope to do this research as part of good-side reality.
Prof Irina E. Kalabikhina
Lomonosov Moscow State University
Read the Original
This page is a summary of: Socio-demographic portrait of Russian travelers, Worldwide Hospitality and Tourism Themes, June 2016, Emerald,
DOI: 10.1108/whatt-02-2016-0011.
You can read the full text:
Contributors
The following have contributed to this page
