What is it about?
The purpose of this paper is to examine souvenir sellers as unconventional micro-entrepreneurs, focusing on non-economic motives for selling. Souvenir selling was a matter of choice rather than economic necessity. While these sellers were entrepreneurs who were seeking to generate income, non-economic motives were also important. These included passion, hobbyism and interpersonal interactions with customers. Some sellers considered themselves as cultural intermediaries, representing place and tradition to their customers.
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Why is it important?
The encouragement of on-street souvenir sellers by urban managers can add vibrancy to a city, enhancing the experiences of local communities and visitors. This can also encourage the development of an artisan class to enhance a city’s reputation as a creative place.
Perspectives
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This page is a summary of: Unconventional entrepreneurs: the non-economic motives of souvenir sellers, The Tourist Review, January 2024, Emerald,
DOI: 10.1108/tr-09-2023-0655.
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