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The case presents students with a real business challenge and challenging trade-offs. This case is bound to generate a healthy classroom discussion and enable learning outcomes in the areas of business strategy, marketing and branding.

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This page is a summary of: How to enter paradise on earth: a case study of Aava, The CASE Journal, February 2023, Emerald,
DOI: 10.1108/tcj-08-2020-0105.
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