What is it about?
Get Simple Box, led by Ross Black, provides flexible portable storage solutions, including container rentals, sales, modifications, and delivery. Operating from seven locations, the company focuses on simple, essential modifications like adding windows and air conditioning units. With over $10 million in revenue from container sales, Get Simple Box stands out for its straightforward approach and emphasis on cost-effective, local service. By using Oliver Gassmann's Magic Triangle framework, the company effectively serves a wide range of customers while keeping operations efficient and practical, making it a strong player in the shipping container market.
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Why is it important?
This case is important because it showcases how Get Simple Box successfully leverages a straightforward business model in a competitive industry, using innovative yet practical approaches to differentiate itself.
Perspectives
The Get Simple Box case examines how the company’s minimalist approach aligns with modern trends of sustainability and local business support. While many competitors might focus on complex customizations and expanding into broader markets, Get Simple Box’s emphasis on simplicity, essential modifications, and local service resonates with the growing consumer demand for sustainable, resource-efficient solutions.
Christos Kelepouris
Palm Beach Atlantic University
Read the Original
This page is a summary of: Get Simple Box – a contained case, The CASE Journal, September 2024, Emerald,
DOI: 10.1108/tcj-01-2024-0027.
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