Attitudes toward organic products: a cross-national comparison and scale validation

What is it about?

This study aims to examine the formal and metric properties of Gil et al.’s (2000) scale of attitudes toward organic products, which is the most popular scale to measure these attitudes. The sample consisted of 4,992 household shoppers living in Hong Kong, Germany, Norway, Spain and the UK.

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Why is it important?

To the best of the authors’ knowledge, this is the first study that assesses the format and quantitative characteristics of this scale on a cross-national level. For scholars and companies with international interests, preventing the use of scales with poor properties at the transnational level can improve the design of future studies and save money through a more informed choice of attitudinal scale.