What is it about?
The aim of this research is to investigate the factors affecting consumers’ willingness to buy private label brands (PLBs). The relationships among store image…
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This page is a summary of: Factors affecting consumers’ willingness to buy private label brands (PLBs), Spanish Journal of Marketing - ESIC, December 2018, Emerald,
DOI: 10.1108/sjme-07-2018-0034.
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