What is it about?
This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as…
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This page is a summary of: Impulse buying behaviour: an online-offline comparative and the impact of social media, Spanish Journal of Marketing - ESIC, April 2018, Emerald,
DOI: 10.1108/sjme-03-2018-007.
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