What is it about?
Aaker’s brand personality scale (BPS) published in 1997 has revived hitherto sluggish interest in brand personality research. With time, the BPS, most cited work in brand…
Featured Image
Read the Original
This page is a summary of: Story of Aaker’s brand personality scale criticism, Spanish Journal of Marketing - ESIC, August 2018, Emerald,
DOI: 10.1108/sjme-03-2018-005.
You can read the full text:
Contributors
The following have contributed to this page
